Marketing Manager - James Madison University Dining

Company: Aramark
Location: Harrisonburg
Posted on: May 11, 2025

Job Description:

General Job Summary
The Marketing Manager uses the 4 P's of Marketing and is responsible for implementing and executing marketing programs which support accelerated profitable growth, consumer satisfaction, and client retention within a single or multiple account(s). The Marketing Manager helps to support all critical business initiatives including pricing, selling of meal plans, overall sales growth, and consumer engagement for their account(s) and Aramark Collegiate Hospitality. The Marketing Manager upholds and represents the Aramark Collegiate Hospitality brand, the client's brand and all branding elements.

Knowledge, Skills and Abilities
Sales Acumen, Process Management, Financial Acumen and Analysis, Written Communication, Social Media Marketing, Negotiation and Presentation Skills, Collaboration

Key Responsibilities
Base Business Growth:

• Responsible for executing and implementing base business growth programs and strategies to increase sales, ensure pricing accuracy, drive mandatory meal plan upgrades and increase voluntary meal plan sales. Ensures all promotions, applicable sales enablers and other growth initiatives are implemented across the account(s).
• Responsible for driving change, with focus on sales and consumer satisfaction, that results in profitable base business growth for the account(s) and for our clients.
• Works with District Marketing Manager and operations team to write the unit specific client marketing and communication plans and tracks results.
• Responsible and accountable for the sales process, accurate data and results entered into the Meal Plan Analytics database.
• Interacts with client and maintains effective client and customer communications and relations at all levels of the organization.
• Identifies opportunities to implement new innovations, technology solutions, products and services which support sales growth and client retention.
• Ensures participation in DiningStyles and Voice of the Consumer (VOC) and presents results at team and client meetings each semester. Team Development:
  • Manages student peer-to-peer groups to ensure proper execution of mandatory meal plan upgrades and voluntary meal plan selling activities to achieve sales targets.
  • Manage student marketing intern(s) to ensure all program logistics/graphics are complete.
  • Ensures necessary training and support are provided to the account(s) and that brand standards are fully executed at all identified points of service, resulting in sustainable growth in sales, customer satisfaction and increased profits.
  • Works collaboratively with the Collegiate Hospitality team to implement all national programs.
  • Supports front line management with administration of Marketing, Service Excellence and Suggestive Selling training. New Sales and Account Retention:
    • Participates in the contract re-bid/extension process for their account. Assists other region marketing team members with EngageIQ and Strategic Account Review processes at other accounts. At Aramark, developing new skills and doing what it takes to get the job done make a positive impact for our employees and for our customers. In order to meet our commitments, job duties may change or new ones may be assigned without formal notice.
      
      Education
      • The successful candidate will possess a bachelor's degree from an accredited college or university.
        Travel
        • Minimal
          Qualifications
          • Requires at least 3 years of product, marketing and / or merchandising experience
          • Requires people management experience for at least 2-3 direct reports
          • Requires a bachelor?s degree or equivalent experience in business or marketing
          • A proven ability to increase sales and measure the impact/return on investment on implementation of programs
          • A demonstrated ability to be proactive and assertive in identifying and capturing growth opportunities, as well as thinking creatively and strategically
          • Must have excellent interpersonal skills including presentation, public speaking and client interaction skills
          • Must be able to efficiently utilize social media and MS Office products to accomplish work tasks
          • Valid driver?s license and vehicle
            About Aramark
            Our Mission
            
            Rooted in service and united by our purpose, we strive to do great things for each other, our partners, our communities, and our planet.
            
            At Aramark, we believe that every employee should enjoy equal employment opportunity and be free to participate in all aspects of the company. We do not discriminate on the basis of race, color, religion, national origin, age, sex, gender, pregnancy, disability, sexual orientation, gender identity, genetic information, military status, protected veteran status or other characteristics protected by applicable law.
            
            About Aramark
            
            The people of Aramark proudly serve millions of guests every day through food and facilities in 15 countries around the world. Rooted in service and united by our purpose, we strive to do great things for each other, our partners, our communities, and our planet. We believe a career should develop your talents, fuel your passions, and empower your professional growth. So, no matter what you're pursuing - a new challenge, a sense of belonging, or just a great place to work - our focus is helping you reach your full potential. Learn more about working here at or connect with us on Facebook , Instagram and Twitter .
            
            

Keywords: Aramark, Lynchburg , Marketing Manager - James Madison University Dining, Executive , Harrisonburg, Virginia