Marketing Associate
Company: Sinclair Broadcast Group
Location: Lynchburg
Posted on: October 26, 2024
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Job Description:
WSET is looking for a Marketing Associate who will serve as a
dedicated marketing, data, and content powerhouse across the
station---s Sales and Solutions teams. From time to time, the
Marketing Associate may manage assigned accounts in the role of a
junior Marketing Consultant. The ideal candidate will be a
well-organized multitasker with a passion for assisting others in
the workgroup and contributing to the team---s success.
Responsibilities include: Work efficiently with the team of
Marketing Consultants (MC) and Management to support new and
existing business in achievement of substantial client and station
growth Provide world-class administrative support to the MCs and
Management and customer service to existing and new clients
Collaborate with MCs to fulfill advertising clients--- RFP requests
and manage ad scheduling process Drive research efforts to support
MCs in selling integrated solutions to new and existing clients
Develop client-specific advertising solutions and associated sales
collateral based on client---s needs and market opportunity Process
customer account orders and billing information with diligent
attention to detail Manage preempts and develop make good plans to
accurately represent client---s delivery requirements Project
manage creative process and campaign execution for TV and digital
solutions, including asset collection, production and trafficking
Manage databases to proactively run reports related to critical
sales outcomes and present findings to Sales and Management teams
as applicable Provide database maintenance to ensure clean CRM and
ability to pull data quickly, including determination of areas
where the team can increase efficiency in marketing programs and
sales strategy Serve as a trusted advisor by conducting high
quality business and industry analyses and reporting out to
internal teams and external clients Drive business goals by
notifying sales team of upsell and account expansion opportunities
Key Attributes and Qualifications: Passion and enthusiasm for
playing a supporting role, and contributing to team success Ability
to communicate effectively with peers, supervisors, and colleagues
Effectively negotiate and influence with, or without authority High
emotional intelligence, empathy, competitiveness, and high level of
urgency in delivering elite experiences for our internal team and
external clients Strong evidence of listening skills, verbal
communication, and professional writing style Engaged as a
continuous learner with evidence of striving to be a high performer
in role Ability to work with teammates to receive, digest, and
determine necessary outcomes for an assignment and meet strict
deadlines while maintaining accuracy Technologically savvy with
ability to use multiple internet and software platforms to perform
duties Understanding of digital reporting and analytic metrics
Marketing or advertising experience a plus Microsoft Excel, Project
PowerPoint, Word, and Outlook Sinclair Broadcast Group, Inc. is
proud to be an Equal Opportunity Employer and Drug Free Workplace
About Us Make your mark in Media with Sinclair Broadcast Group, a
diversified media company dedicated to connecting people with
content everywhere We have consistently led the broadcast industry
since our inception, and now Sinclair owns the largest regional
sports network business and one of the largest television broadcast
portfolios in the country. In addition, we have affiliations with
all of the major broadcast networks, own Tennis Channel, and
several multicast networks including TBD and Comet. Our content is
distributed over-the-air, on multi-video providers, and through our
industry-leading digital media platforms. We're at the forefront of
NextGen technology, enabling innovative new ways to engage with
broadcast content like never before. We also recently launched a
free TV streaming service called STIRR. Our success is the direct
result of our extraordinary employees and management team who
believe in our vision and are dedicated to ensuring a great future
for our employees. We are advancing the world of Media and want YOU
to join our winning team About the Team The life-blood of our
organization is our people. We have a compelling story, a
goal-oriented culture, and we take really good care of people. How
good? Here is a glimpse: great benefits, open-door policy, upward
mobility and a strong desire to see you succeed. Ready to be part
of a winning team? Let---s talk.
Keywords: Sinclair Broadcast Group, Lynchburg , Marketing Associate, Advertising , Lynchburg, Virginia
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