Associate Director of Marketing

Company: Liberty University
Location: Lynchburg
Posted on: August 4, 2022

Job Description:

Posting Summary

Posting Number S03265P Classification Title Benefited Salary Position Type Staff Disclaimer

Liberty University's hiring practices and EEO Statement are fully in compliance with both federal and state law. Federal law creates an exception to the "religion" component of the employment discrimination laws for religious organizations (including educational institutions), and permits them to give employment preference to members of their own religion. Liberty University is in that category.

Position Title Associate Director of Marketing Does this position require driving? Yes Contact Contact Phone Ext Contact Email Job Summary/Basic Function

The Associate Director of Marketing is responsible for all marketing content for Campus Recreation. This position is responsible for marketing Campus Recreation facilities and programs to students, faculty and staff. These departments include Campus Recreation Admin., Recreation Facilities, Montview Recreation, Outdoor Recreation, Intramural Sports, Liberty Mountain Equestrian Center, Liberty Mountain Snowflex Centre, and Liberty Mountain Gun Club. This position is responsible for leading professional, part time and student employees.

* Provide direct oversight of the Campus Recreation Marketing Coordinators, including training, developing, and evaluating.
* Provide leadership for Campus Recreation marketing, indirectly overseeing the marketing part time and student employees through monitoring hiring, training, developing, and evaluating.
* Regularly coordinate with the University Marketing Department, to coordinate additional projects and receive approval.
* Oversee the production of a variety of design, film, photography, and social media content, while utilizing the Campus Recreation style guide and ensuring compliance with University policies.
* Oversee all print and signage orders with the LU Print Shop, LU Sign Shop, and various external vendors.
* Create and oversee an annual marketing plan and manages all projects from initiation to completion.
* Develop the events and programming calendar for the marketing team, delegate creation of design content as needed and coordinate proofing and corrections for those materials.
* Assist in the coordination of division sponsorships and CR advertisements.
* Manage all content for Campus Recreation website pages and coordinates with Information Technology on any and all development updates and initiatives.
* Collaborate with staff members operating facilities or leading programs and events to ensure content best represents each area and its appeal to end users is effective.
* Frequently oversee and assist with events or operations during evening, nights or weekend hours.
* Remain up to date on industry standards and performance benchmarks and ensure that Campus Recreation marketing remain effective and current.
* Perform all other tasks assigned by the Director of Communications and Marketing.
* Work effectively as a team member, embracing and fostering LU's mission.

Minimum Qualifications

* Four-year college degree from an accredited university in Digital Media, Communications or related field.
* 3+ years' professional experience
* Experience in graphic design, specifically working knowledge of Adobe Creative Suite (Photoshop, Illustrator, and InDesign).
* Experience leading a team
* Project management experience
* Proficient in Microsoft Office suite (Word, Excel, PowerPoint)
* Excellent verbal and written communication skills
* Excellent organizational skills, problem solving ability and attention to detail

Preferred Qualifications

* Earned or progress towards a graduate level degree in Communications, Studio Media Arts, Sports Management, Event Management, Program Management or related field.
* Experience with various social media outlets.
* Experience with photography and video editing.
* Experience with WordPress.

Work Hours

40 hrs.

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